30,000 Foot View: Strategy
We start all of our business processes with strategies. We align our strategies with those of our business partners before filtering through our objectives. We focus our energy on strategies that speak to consumers in a way that resonates with them.
20,000 Foot View: Objectives
Canada Beef’s objectives help bring definition to how we plan to achieve our strategies, as well as how we will set goals and measure our success. This “action plan” is how we have laid out our overall business in order so that we can properly achieve our strategic goals and set achievable targets through tactics.
10,000 Foot View: Tactics
Tactics are the markers to measuring success. The very actions we employ in driving results. They clearly define our purpose and give us the wins to cheer about. The tactics are those visible and tangible marketing and business development efforts that the industry gets to see in action and be a part of each and every day.